One of the most remarkable things I learned during my studies in Computational Linguistics was that we still don’t know how language is processed in the brain. We know that an average human has around 80,000 words in their vocabulary, and that somehow, when we speak, our brains are able…

In my last post, I introduced one of the biggest trends in AI-driven marketing: personalisation. I recommend you check out the full post, but in a nutshell: marketers have always tried to segment customer types and determine what messaging they would prefer, but in the past, the segmentation was coarse…

Across the entire customer journey, AI is helping marketers provide more assistive, enjoyable experiences for shoppers and improving performance with it: from one-to-one messaging that doesn’t sound like spam, to dynamic website design that adapts to individual users, and even retail stores that recognise and welcome their visitors. In part…