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Katherine Munro

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Handbook of Data Science and AI: Generate Value from Data with Machine Learning and Data Analytics

Handbook of Data Science and AI: Generate Value from Data with Machine Learning and Data Analytics

Data Science and AI: what they are, how they're applied in diverse industries, and how to learn them.

2022

Annalisa Cadonna, et al.

Annalisa Cadonna, Bernhard Ortner, et al.

Stories

Katherine Munro
in
Towards Data Science

From Probabilistic to Predictive: Methods for Mastering Customer Lifetime Value

The final chapter in a comprehensive, practical guide to real-world applications of CLV analysis & prediction

14 min readMay 3, 2024

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A graph with Customer’s recency on the y axis (values from 35 to 0 as you travel up the axis), and Customer’s Frequency on the x axis (values from 0 to 25). The entire graph is filled with a colour gradient reflecting the probability that a customer is alive. Close to both axes, the colours indicate high P-Alive. But most of the graph, spreading from the upper right corner, indicates low P-Alive.

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Katherine Munro

Yes, you still need old-school NLP skills in “the age of ChatGPT”

Large Language Models are amazing, but for many production problems, simpler techniques are faster, cheaper, and just as…

7 min readFeb 12, 2024

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A meme with two badly drawn cartoon faces. The first one is crying and has the caption: “I just need to do some tokenization, case normalisation, stopword removal, lemmatising and POS tagging, and then I can extract features to train my entity recognizer.” The second figure looks happier, and has a caption “hahaha ChatGPT go brrrr”

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Katherine Munro
in
Towards Data Science

Methods for Modelling Customer Lifetime Value: The Good Stuff and the Gotchas

Part three of a comprehensive, practical guide to CLV techniques and real-world use-cases

10 min readNov 17, 2023

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A hand-drawn chart showing the size of different customer segments as a proportion of the overall customer base.

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Katherine Munro
in
Towards Data Science

Congrats on your Customer Lifetime Value prediction model — now what are you going to do with it?

An obsessively detailed guide to Customer Lifetime Value techniques and real-world applications

10 min readAug 7, 2023

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Congrats on your Customer Lifetime Value prediction model — now what are you going to do with it?

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Katherine Munro
in
Towards Data Science

From analytics to actual application: the case of Customer Lifetime Value

Part one of a comprehensive, practical guide to CLV techniques and real-world use-cases

9 min readJul 2, 2023

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5

A mock sketch up of a series of three graphs showing distributions of low (red), medium (yellow) and high (green) CLV customers for different age segments. In this made up example, the distribution of the higher age segment includes more high CLV customers.

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Katherine Munro
in
Towards Data Science

Guided Transfer Learning: How to use ‘the power of scouts’ to boost machine learning performance

An exclusive sneak-peek at a revolutionary new method for training neural networks

10 min readMar 27, 2023

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Guided Transfer Learning: How to use ‘the power of scouts’ to boost machine learning performance

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Katherine Munro

Algorithmic bias, testing your preconceptions, and how to help build gender equality

A not-quite-buzzfeed quiz to check your biases; an intro to critical algorithm studies; and ideas for enabling ethical developers.

6 min readMar 8, 2023

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Screenshot of a Google image search for ‘secretary’, in which 6 of the 20 displayed images are sexually suggestive.

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Katherine Munro

Medians with SQL: How to solve these HackerRank problems like you actually know what you’re doing

A beginners’ guide to working through complex SQL questions — and understanding the answers.

7 min readFeb 22, 2023

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A woman looks in frustration at a computer, with the caption ‘trying to understand my own code’.

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Katherine Munro

Congratulations on getting fired. Here are 10 ways to bounce back even stronger.

Practical lessons from being let go, and how you can apply them too.

8 min readJan 24, 2023

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A laptop, coffee mug, pen, paper and mobile phone sitting on a table.

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Katherine Munro
in
Towards Data Science

How to Do Language Detection Using Python, NLTK, and Some Easy Statistics

A practical introduction to a technology you use every day.

12 min readJan 11, 2023

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A sign with ‘you are leaving the American sector’ written in multiple languages.

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Katherine Munro

Katherine Munro

Book Author

Data Scientist, speaker, author, teacher. Follow me on Medium or Twitter (@KatherineAMunro) for resources on data science, AI, tech, ethics, and more.

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