Katherine Munro
Jul 12, 2023

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Thanks for sharing your thoughts! About the method specifics, I'm going to cover them in a later post. But you're right about how to target high CLV customers: no need to spend big acquisition money on them, but just 'keep the relationship warm' via e.g. email, or notifications within their account, etc.

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Katherine Munro
Katherine Munro

Written by Katherine Munro

Data Scientist, speaker, author, teacher. Follow me on Medium or Twitter (@KatherineAMunro) for resources on data science, AI, tech, ethics, and more.

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